End-to-End Product Designer

End-to-End Product Designer

PURPOSE DRIVEN

PROBLEM SOLVER

PURPOSE DRIVEN
PROBLEM SOLVER

PURPOSE DRIVEN PROBLEM SOLVER

I simplify complexity while effectively connecting business outcomes with user needs in a way where both feel valued.
I simplify complexity while effectively connecting business outcomes with user needs in a way where both feel valued.
I simplify complexity while effectively connecting business outcomes with user needs in a way where both feel valued.

Based in Auckland, New Zealand

Based in Auckland, New Zealand

  • Design Systems

    Rebuilt an entire Design System for scale within weeks using AI workflows

  • 1M+ Downloads

    Led design for product where acquisition grew from ±20k to over 1 million downloads

  • Design Leadership

    Currently mentoring 10+ designers from 8 different countries across 5 continents

  • App Ratings

    Helped lift product App Store reviews and ratings from 2.3 to 4.8

  • CRO + ROI

    Redesigned checkout, cutting form-step drop-off 86%, lifting conversion 8%

  • Social Growth (92%)

    Initiated and helped plan a social growth strategy, driving 92% growth in a year

  • 30+ Features Shipped

    Led design on 30+ S-XL features shipped to production this year alone, and still going

  • My First App

    Shipped my first ever game app within 4 days from the first prompt, without Figma

CORE CAPABILITIES

CORE CAPABILITIES

Strategic Leadership
Product Strategy
Design Team Leadership
Product Design
Design Ops
Bonus

FEATURED PROJECT

FEATURED PROJECT

PROVEN FRAMEWORK

PROVEN FRAMEWORK

I design with , I deeply, with purpose, and continuously.

01 / 04

Empathy, always.

First principles applied: Gain understanding of users and business needs through in-depth research. Define measurable goals for design success.

02 / 04

Explore deeply.

Unleash creativity through workshops and brainstorming. Engaging users, stakeholders and cross-functional teams to enrich ideation.

03 / 04

Execute with purpose.

Develop user-flows, wireframes, and high-fidelity prototypes. Crafting detailed, brand-aligned, scalable design and systems. Using AI to optimise the process.

04 / 04

Evolve continuously.

Analyse metrics to refine and perfect the user experience. Constantly identifying opportunities for growth, improvement & enhancement.

ENDORSEMENTS

ENDORSEMENTS

Jarrod was Head of the UX team at ZOZO NZ and also Principal Product Designer on the ZOZOFIT project. As our first design hire, he built the UX function from the ground up, establishing the team, practice, and design culture. He led major product initiatives across the company and owned the end-to-end design process. On ZOZOFIT, he took on many responsibilities typically handled by a product manager, bridging engineering and business teams and driving the work forward. UX improvements for internal engineering tools were another area where he made a clear impact, treating engineers as customers while improving their productivity. R&D efforts often began with him. He rapidly prototyped concepts, clarified direction, and helped teams rally around shared goals. Beyond design leadership, Jarrod brought energy, humor, and approachability that strengthened team culture and made the office a better place to be. Any team would be lucky to have him, and I’d be happy to work with him again in the future.

AM

Adam Michaels

Former CEO • ZOZO New Zealand